Apulian strawberry jam
Apulian strawberry jam, often also called strawberry marmalade: fresh strawberries handpicked by Apulian farmers and a little sugar. Intense, well-balanced flavour, perfect for breakfast, tarts or homemade desserts.
Apulian strawberry jam, often also called strawberry marmalade: fresh strawberries handpicked by Apulian farmers and a little sugar. Intense, well-balanced flavour, perfect for breakfast, tarts or homemade desserts.
“Apulian strawberries, handpicked, for a jam that's never too sweet.”
Apulian strawberry jam, made with fresh strawberries handpicked by Apulian farmers and a little sugar.
Strawberry jam is one of the most beloved traditional Apulian recipes. Even today, you might come across a little handwritten sheet from years ago, tucked among a family's old recipes. La Terra di Puglia makes that tradition its own, for a result that is intense and flavourful, neither too sweet nor not sweet enough — a balance often described with the Brix Scale, the scale used to measure the sugars in a food preparation.
Lots of fresh strawberries, rigorously grown and handpicked one by one by Apulian farmers, go into a delicious, genuine jam that's perfect for breakfast or snack time for the whole family. Enjoy it with bread or toast, or use it to prepare homemade desserts such as shortcrust pastries, tarts, or even cakes.
The right name
We often call this strawberry marmalade, and that's the everyday name. To be precise, though, «marmalade» is a name reserved by European rules for products made with citrus fruit only. Everything else — strawberries included — is a jam, even though «marmalade» is sometimes used loosely in everyday speech.
In the kitchen
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At breakfast
Spread on bread or toast, for breakfast and snack time for the whole family.
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🥧
In tarts
A classic filling for homemade tarts and shortcrust pastries.
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🎂
In cakes
Also good for filling risen cakes, as in our recipe below.
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The home recipe
A simple cake, perfect for breakfast or a snack.
1 |
The batter Preheat the oven to 180°C and grease and flour a 24 cm cake tin. Beat 3 eggs with 100 g of sugar until light and fluffy, then gradually add 100 ml of vegetable oil and 100 ml of milk. Sift together 250 g of flour, 1 packet of baking powder (about 16 g) and a pinch of salt, and gently fold it into the mixture. |
2 |
Assembling the cake Pour half the batter into the tin, spread 200 g of strawberry jam on top (mixed with a spoonful of flour, to stop it sinking during baking), then cover with the remaining batter. |
3 |
Baking Bake for about 35-40 minutes, or until a toothpick inserted in the centre comes out clean. If the surface browns too quickly, cover it with foil halfway through. |
4 |
Cooling Let it cool in the tin for about 10 minutes, then transfer it to a rack. Dust with powdered sugar before serving. |
Another idea
The classic version, with homemade shortcrust pastry.
1 |
The shortcrust pastry Sift 300 g of flour and work in 150 g of cold butter, cut into cubes, with your fingertips until crumbly. Add 100 g of sugar, 2 egg yolks, 1 whole egg, the grated zest of an untreated lemon and a pinch of salt. Knead quickly, shape into a ball and let it rest in the fridge for at least 30 minutes. |
2 |
The base Preheat the oven to 180°C. Roll out the larger portion of pastry to a thickness of about 3-4 mm and line a greased, floured 24-26 cm tart tin; prick the base with a fork. |
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Filling and lattice Spread 300 g of strawberry jam evenly over the base. Roll out the remaining pastry, cut it into 1-2 cm wide strips and arrange them in a lattice over the jam. |
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Baking Bake at 180°C for about 35-40 minutes, until the pastry is golden. Let it cool completely before removing from the tin: it keeps at room temperature for a couple of days, covered with a clean cloth. |
| 💡 | The balance is measured on the Brix Scale: our strawberry jam is never too sweet, nor too little, for an intense flavour that works well in many recipes. |
Product details
| Product | Apulian strawberry jam |
| Ingredients | Strawberries, sugar |
| Size | 200 g |
| Flavour | Intense and well balanced, never too sweet |
| Origin | Strawberries grown in Apulia, handpicked by Apulian farmers |
| How to use it | On bread at breakfast, in tarts, cakes and shortcrust pastries |
| The right name | Jam: «marmalade» is reserved by European rules for citrus fruit only |
Frequently asked questions
Handpicked Apulian strawberries and a little sugar, for an intense, well-balanced jam. In a 200 g jar.
💬 Write to usNon mi è piaciuta molto. Consistenza troppo “asciutta”…. Poco dolce
Deliziosa, dal gusto intenso di fragole vere. Diversa dalla solita confettura di fragole.
Troppo buoni. Una tentazione irresistibile